We have just started development of this type of functionality. It will be part of a Premium Matrix package that will be introduced in the near future with upgrade opportunities to start early this year.

Our plan is to allow you to determine a set of Outlets and see which accounts are spending money across them and where they aren’t.

We want to be able to call out specific questions like “Show me anybody who is spending money with us, but is not spending money on the Digital outlet group” or “Show me anybody who is spending money with us but is only spending it on a single outlet”. In both examples, we feel that answering questions like these will allow for easier upsell opportunities for salespeople and should generate more revenue for you and your stations.

Thanks for sharing your concerns with us! We will keep you posted as we continue through development.

We are looking into enhancing our reporting capabilities early next year. Stay tuned…exciting things are coming :)

This is an interesting idea that I’ve personally kicked around and found hard to get traction on. Do you feel that you would do this in a large push via a report/pod or do you find a salesperson would get more value out of this while on an account profile page?

curious about how you would use this information once you found it as well…as in what steps within Matrix you might take.

Please share your thoughts!