I want to be the first in the door when an advertiser wants to spend so I need to know when dollars came in historically
Let's say that I have Abe's Motors as one of my Accounts. They spent with me in April of 2016. I may have forgotten about that, but I'd like to know when Abe spent that money in April 2016 (maybe it was in February) because then I know that I should be reaching out to Abe's Motors no later than that date in order to get more of the money before a competitor steals it away.
I'd like to know the following...
Week that the dollars came in last year
Final Dollars Booked
Sounds like an awesome alert or report to me!
We work of off pacing reports, and having the order entry date from the year before would be instrumental in determining when pacing will rise or fall.