Build a function to automatically track any forecasting preempted dollars
When a buy is placed and the "deal" is closed, dollars are added to TY total and removed from deal. However, if there are preemptions on the buy, those dollars are removed from TY total. They will not be included in forecast unless the AE adds a separate, new "Deal" for every preempt. This is unacceptable use of AE time. We need a function that automatically retains preempted dollars in pending until they are booked.
We are wrapping this up with real user testing right now as part of an integration with Wide Orbit. If you use Wide Orbit then there will be potential to utilize this feature.
The basic idea of this is Wide Orbit will send over preemptions and Matrix will provide a way for you to see those preemptions without the need to go to your traffic manager, review a traffic log, or do anything outside of Matrix. You can then decide if you need to contact your advertiser, put in a new deal to make good on the preemptions, or do nothing at all. The choice is yours, we simply want to make it easier for you to know about the preemptions that have occurred.
With this update we’ve also added Preemptions to a few locations
Pacing Report – Include part or all of preemptions to be calculated as part of the forecast on this report.
Forecasting Report – Include part or all of preemptions to be calculated as part of the forecast on this report.
Sales Outlook – Include part or all of preemptions to be calculated as part of the forecast on this pod.
Preemptions Alert – View the individual preemptions that Matrix knows about based upon the latest import of preemption dollars.
Note that when preemptions are enabled in any of these locations your Forecast calculation will be Booked + Pending + Preemptions = Forecast. When not included, Forecast will remain as Booked + Pending.
If this sounds like something you can’t live without, give your Matrix Success Manager a call today!
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Michael Elberg commented
Well said!